Kos: Lowe’s pulls advertising from O’Reilly show
If you are not already aware of it, there has been a knock-down, drag-out fight for about a week or so between Marcos (et al) at the Daily Kos and Bill O’Reilly. Bill O’Reilly initiated the conflict (I think) on his show, The O’Reilly Factor, when he slammed the Kos and the annual Kos convention - referring to the site as the KKK and much more. O’Reilly also did his mudslinging on his radio show - that’s where I first heard it.
Although O’Reilly was slandering Kos, he simultaneously targeted JetBlue for being a sponsor for the Yearly Kos; objective - get passengers to fly another carrier. After a long verbal battle with JetBlue’s chairman, JetBlue acquiesced to pulling advertisement from Yearly Kos and possibly other Kos related areas.
Two can play that game, because Marcos convinced Lowe’s to withdraw their advertising from O’Reilly’s show.
Replied On 07/27/07 15:41:09
Dear Lowe’s Customer,
Thank you for your comments regarding the program, The O’Reilly Factor.
Lowe’s has strict guidelines that govern the placement of our advertising. Our company advertises primarily in national, network prime-time television programs and on a variety of cable outlets.
Lowe’s constantly reviews advertising buys to make certain they are consistent with its policy guidelines. The O’Reilly Factor does not meet Lowe’s advertising guidelines, and the company’s advertising will no longer appear during the program.
We are dedicated to providing the best service, products, and shopping environment in the home improvement industry. All three of these are very important to our business, and our customers will always be our number one priority.
We appreciate your contacting us, and hope this information addresses your concerns.
Thank you,
Lowe’s Customer Care
Good work on Marcos part. The words I emphasized are strong and can have a domino affect if Marcos propagates Lowe’s message properly to other sponsors of O’Reilly’s Full Spin Zone.
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